4 February 2021

Inaugural Prominent Business Leaders Dialogue Series featuring Mr Sun Xiushun

On 21 January 2021, Business China successfully organised the inaugural Prominent Business Leaders Dialogue Series with Founder and CEO of Winning International Group, Mr Sun Xiushun as guest speaker. Mr Sun was awarded the "Honorary Consul of the Republic of Guinea in Singapore" by the Ministry of Foreign Affairs of Guinea and the Government of Singapore in 2016, and, the "Chevalier de l'Ordre National" by the President of the Republic of Guinea in 2018.

Titled “Venturing Out: Challenges and Opportunities of Singaporean Companies in the Belt and Road Initiative”, the dialogue session was conducted in Mandarin. The Prominent Business Leaders Dialogue Series aims to share practical knowledge about China and help members of Business China to build networks.

Mr Sun Xiushun, Guest Speaker of Inaugural Prominent Business Leaders Dialogue Series.

Business China CEO Ms Tin Pei Ling shared in her opening remarks about the collaboration between Singapore and China on the Belt and Road Initiative. She highlighted the economic benefits, where both countries can further cooperate in areas such as infrastructure construction, finance, third-party collaboration and professional services.  She also reiterated Business China’s three strategic objectives:

  1. Nurture Singapore-China-Savvy talents;
  2. Grow premium Singapore-China network of influencers
  3. Deepen relationships and strengthen commitment to Business China

Ms Tin Pei Ling, CEO of Business China, giving her opening remarks.

Mr Sun Xiushun delivering his keynote address.

After Ms Tin’s introduction, Mr Sun delivered his keynote address, where he shared how his company overcame the odds as he expanded his business from China to Singapore to Guinea. For instance, when the company first started in Guinea, the locals set fire to their factories and went on strikes. The team had to then come up with creative solutions to solve the issue and bond with the locals.

The participants at the event were actively voicing out their questions to Mr Sun with Mr Lee Yi Shyan moderating the session.

During the Q&A session which was moderated by Business China Chairman Mr Lee Yi Shyan,  the audience raised pertinent questions such as how Mr Sun managed the cultural differences as he expanded his business overseas, how to entice younger Singaporeans to get out of their comfort zone and venture into the unknown like Africa, and how to promote collaboration under the BRI initiative. Mr Sun credited his success to his international team who helped him solve different issues, the cohesion of his team, as well as Singapore’s strategic location. 

Mr Lee presenting a token of appreciation to Mr Sun.

Group photo of Mr Sun Xiushun (centre), Business China Chairman, Mr Lee Yi Shyan (second from right), CEO Ms Tin Pei Ling (second from left), Board Member Mr Tan Ser Ping (first from right) and Director Ms Linda Tan (first from left).

About 50 people (due to safe management measures) attended the 1.5-hour dialogue session which included business leaders, ALP alumni as well as Business China's Youth Chapter members.