BUSINESS people and budding entrepreneurs looking to move into China need a sound understanding of the language and culture to succeed.
That was the message from a seminar held yesterday for students from Special Assistance Plan (SAP) schools on doing business in the mainland.
The event at Nanyang Girls’ High School featured three Singaporeans who have made a mark in China: Ms Lim Sau Hoong, of advertising firm 10AM, Mr Ee Chee Hong, the chief executive of Ascott International in China, and Mr Tan Kay Ngee, the founder of Kay Ngee Tan Architects.
They told students from 10 SAP schools about their experience of operating in the mainland and outlined the vast opportunities available. Students were given the chance to ask questions.
All three speakers agreed that Singaporeans bilingual in English and Mandarin are in a unique position to act as a bridge between China and the West.
Ms Lim said: “My understanding of Chinese culture has allowed me to combine Eastern and Western influences in the ads I create. This understanding can give Singaporeans an edge in China.”
Mr Ee noted the importance of understanding the Chinese mindset: “The most significant challenge I faced was communicating effectively, as different ways of thinking can lead to misunderstandings, even though both parties speak the same language.”
The event was organised by Nanyang Girls’ High and Business China, a group that aims to build economic and cultural bridges between Singapore and China.
The MP for Bishan-Toa Payoh GRC, Ms Josephine Teo, who is a member of Business China’s board, said: “We hope students will see that effort invested in learning Mandarin will have value.”
Courtesy of The Straits Times, April 11, 2008